Tell me if I was wrong or not...

[Hectorsgaf]

It’s a common misconception but in UK law a shop does not have to honour the price if the item is priced incorrectly. Quite a few will but they’re not obligated to.

+1. Spot on. Believe me - I know the law on this inside out. If a mistake they can just withdraw the item from sale.

 

[UKRob]

It’s a common misconception but in UK law a shop does not have to honour the price if the item is priced incorrectly. Quite a few will but they’re not obligated to.

I don’t think it’s a common misconception - see post #5. It may be a common mis - assumption, but the law could not be clearer.

 

[Chris]

I don’t think it’s a common misconception - see post #5. It may be a common mis - assumption, but the law could not be clearer.

The law is clear, and my use of misconception to describe an inaccurate idea or belief is correct. Misassumption is also correct.

 

[UKRob]

The law is clear, and my use of misconception to describe an inaccurate idea or belief is correct. Misassumption is also correct.

Of course your definition of misconception is correct - I would, however, doubt that it is common. Many people would mis-assume that an advertised price is what they would pay - they are wrong because they have no concept of common law.

 

[Steve]

A pity. I have that L'oreal aftershave balm and it's really good. I got mine from Amazon for less than £4.

 

[UKRob]

I then point out that on their shelf they had made me an offer to buy the said product at the said price and as it's not an obvious mistake (say 10p instead of £10) I would like them to honour their offer.

Andreas, that’s not the way it works in UK law. They are not offering to sell at the displayed price - your are the one offering to buy it at that price and, in cases where an error has been made, the shop keeper simply declines your offer. He can then change the price and ask you to offer to buy it again - it’s up to you whether to agree or not. In the event that a shopkeeper agreed to sell something that is priced in error, they are simply offering you goodwill - there is no legal obligation on them to do so.