I recently bought a tube of Nivea Sensitive shaving cream and it is a really good product for the price- NZ$ 7 - at a local supermarket. It's direct competitor is Palmolive Original which performs about the same, but has a stronger, and to my mind, more appealing scent. If I'm feeling extravagant, I'd spend an extra $5 on a tube of Tabac when it goes on special.
As far as using the Nivea goes, you don't need much to get a lot of rich, slick lather, and it is easy to build the lather directly on my face with any of my boar and synthetic brushes. If you don't mind the scent though, Nivea may be a great option.