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Mr Bigmem

Forum GOD!
It also looks like "House of Croydon" logo
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but both have a lion with a big mane on the left while the pic you put up first has a lion with no mane
 
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It looks like the Royal Warrant. It could literally be goods from anyone holding or at the time of production, held the Royal Warrant. To name a few, would include UK retailers Boots, Marks & Spencer's and Harrods.

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“House of Croydon “.
Blimey that well known seat of the gentry
Croydon appears in Domesday book (1086). Its Domesday assets were: 16 hides, 1 church, 1 mill, 38 ploughs and 8 acres of meadow. If it wasn't for the couple of new PoundLand Shops on the A23, it would be worth about the same today! :highfive:
 
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Tannoy announcement *calling @Fox
I was going to post but there were a couple of soap makers who used the Royal Coat Of Arms, either as their logo or as a mark to represent they held a Royal warrant. Interestingly it's the Queens Arms on this soap, who would of thought she was a wet shaver! :o_o:

I'm inclined to believe the same as you chaps, and that it belongs to Royal London Gentlemen's Gifts as they used the un-decorated shield a lot on their products and branding.
 
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