Gillette's controversial advert

[Chris]

Much of the backlash to the recent Gillette ad has been focused on the perceived SJW/PC attack on men in general.
We, as supporters of the fine art of wet shaving can use this to our advantage by writing to the letter page in our local newspapers to explain that there is a better way.
Another approach would be a Twitter hashtag #DErazors or #InsteadOfGillette.
What do you all think?

Nope. For several reasons: I’m not offended by or indeed particularly interested in the advert; I’m not on Twitter or Facebook; I don’t see Gillette as an evil empire; and finally I have no burning desire to try and get people away from cartridges. TBH I think the whole thing is a lot of fuss over nothing.

 

[sɐǝɹpu∀]

Surely the ad will be banned in the UK - just like the Iceland Christmas Ad.

 

[dc68]

Not worth my time. There’s football to watch and beer to drink.

Would that be proper Association football played by two teams of eleven a side or the mongrel version adopted by our transatlantic cousins involving men wearing tights and helmets?

 

[Boojum1]

I generally do not watch or listen to TV advertising. However the reactions to the Gillette ads are interesting and varied. Ads are designed to sell things. Gillette advertises to sell razors & blades. It didn't think too much about it until my wife mentioned it. She loved the ad as do all her girl friends! Women represent approximately 30% of Gillette's market. They also charge more (15-20%) for women's shave gear than men's. The ad may be directed at women but they work on two levels. It has men in the US talking and some getting emotional about it. I must agree with you chaps. I don't understand the emotion. DFS closed a thread due to heated discussion. Ads that do spark discussion & emotion are often successful.

 

[Deleted member 1881]

Maybe I am stupid but I cannot see any connection between the ad & the reason why people say they won`t buy any product from Gillette any more..

 

[Chris]

Would that be proper Association football played by two teams of eleven a side or the mongrel version adopted by our transatlantic cousins involving men wearing tights and helmets?

You mean rugby for sissies?

 

[mark0]

Maybe I am stupid but I cannot see any connection between the ad & the reason why people say the won`t buy any product from Gillette any more..

Some people are chosing to do so because they believe that Gillette is shaming men as if there is something inherently wrong and vile about them in order to surf on the modern social justice wave, spark controversy and increase sales.

 

[TobyC]

You mean rugby for sissies?

I am an "American", but professional football players are just a bunch of severely overpaid losers, if it hadn't been for football they would be flippin' burgers.

 

[MntnMan62]

Would that be proper Association football played by two teams of eleven a side or the mongrel version adopted by our transatlantic cousins involving men wearing tights and helmets?

The mongrel version with men in tights.