That ring could have gone around all the text for me. I like technology, but when I'm driving I want physical, tactile controls for everything.
About a year ago I went into a Peugeot showroom, I knew nothing about their range. There was a time when car salespeople used to ask about wants and needs and then suggest a model, this dipstick wanted to know all about my mobile phone and how that could control some the infotainment system in the car, this was the last thing on my mind and we didn't get round to looking at the boot space or the engine or anything else.