I'll stand up for the lowly No. 10. It is a "bargain" version of T&H creams. They probably intended it to be like an entry level drug to get new shavers hooked on the brand. It isn't the same quality as its posh brothers & sisters, but it isn't a bad cream. I find the scent pleasant and inoffensive (if unidentifiable), and the slickness to be quite good. It reminds me of all of those Indian tube creams sold under a dozen different labels (Old Spice, Gillette, etc) that all smell and perform the same though you can't really say what they smell like. No 10 needs to be compared to its peers, and not to the other T&H creams. And compared to those, it is a perfectly good and enjoyable product. I bought 2 tubs at $12USD apiece 2 years ago, which is about what I think it is worth.