I have really enjoyed reading the discussion taking place in this thread. My opinion, which of course comes from a positIon of complete ignorance and can, as a result, be therefore, completely ignored Darron, is that I imagine the difference between normal beef tallow and highland cow, bison, duck or, whatever other type of animal from which you can extract tallow, must be small. The most important factor for me would seem to be the skill and expertise of the artisan to produce a good soap from the ingredients they have available. . I buy soaps first on the premise that they make a good lather that performs well and second, the scent profile is interesting and pleasant to the nose during my shaves.
I have yet to buy a soap solely because it has bison, duck tallow, donkey milk, vegtables or whatever, in it (I'll need to look up you tube to see how you even go about milking a donkey!!!) but equally I respect the fact that for some people, no matter how big or small a percentage of the overall population they be, the use of any ingredients derived from animals means that ethically, they will not want or, be able to use a particular product.
So, on reflection, I have changed my mind from my earlier post encouraging you to keep everything under the Wickham's umbrella to seeing the benefit of having two completly different and separate brand names because I believe that no matter how small, the possibility will always exist of someone equating Wickham's to non tallow despite whatever different packaging or labelling you use and that could lead to a situation where someone accidentally uses a soap which contains ingredients that they are ethically opposed to - a potential headache you don't need.
A completely separate brand not only protects Wickham's already great reputation but challenges you to build a similar reputation by producing great tallow soaps - one of the motivating factors behind this decision I suspect.
Apologies, for rambling on but I am currently bedbound following a medical procedure yesterday and ATG is helping me to pass the time.